A practical guide to building your brand as a DJ or Producer


Are you a DJ / Producer who regularly releases tracks? If so, you know better than anyone how important the marketing and promotion is around it. These days the quality of your music is clearly an important tool but before anybody gives the music a chance, they want to see a clear and strong brand. (Moonjelly, 2019) 

Figure out who you want to be


Before you start designing your artwork as a DJ / Producer, it is important to have an artist name and logo. These two parts can’t be missing from your artwork. A logo makes a good impression and strengthens credibility. (Yellowshape, 2019) 

People who see your artwork must be able to determine who it belongs to. When your logo and name often show up by your target group, they will recognize it. This is called brand awareness and that is one of the goals you want to achieve as a DJ / Producer. So, make sure you have an artist name and logo which is clearly visible in your artwork. The logo can be built with several programs, for example Logomakr, Canva, Adobe Photoshop, Indesign or Adobe Illustrator. More information about these programs will be discussed later on. 

Create your own story


The next step in this process is the underlying idea of ​​your artwork. You have to think carefully about the story behind the design and what you want to convey with it. It is easier to make an artwork if you have clear to yourself what you want to radiate and which colors / themes you want to use. 

For example, certain colors and shapes can have a meaning. Try to make this as clear as possible. During the process of designing, we advise you to make an overview of colors who will represent your artworks. This way you can always use the same color palette and that makes it a lot easier for you. 

They always say perfect planning prevents piss poor performance!

Use these tools to get started with your branding


Using different programs helps you to develop a complete artwork. In this way, each program serves different purposes and they complement each other. Below is an overview of tools that we recommend for creating an artwork.

Adobe Photoshop CC

Before you start designing your artwork, it is important to become familiar with the program itself. That is why we recommend watching a video on Youtube, so that you master all the basic skills in no time. 

You can watch the following video for the basics of Adobe Photoshop.

https://www.youtube.com/watch?v=pFyOznL9UvA

When you have done the previous step, you as a DJ / Producer can start designing your own artwork, the first step is to improve your photo’s. Photoshop is known as the program for editing photos on a pixel basis. Think of varying lighting, getting rid of damage, adjusting the sharpness of a photo and more. In short, Photoshop is a program focused on pixel editing. 

You can use the link below for more information, prices and more details. 

https://www.adobe.com/products/photoshop.html

Adobe Illustrator

Before you start designing your artwork, it is important to become familiar with the program itself. That is why we recommend watching a video on Youtube, so that you master all the basic skills in no time. 

You can watch the following video for the basics of Adobe Photoshop.

https://www.youtube.com/watch?v=3GzumUieDPY

When you have done this, you as a DJ / Producer can continue with the design of your artwork. We advise to use Adobe Photoshop first so that you have already optimized the photo in terms of pixels. After that you can start using Adobe Illustrator for the “vector art”. Ilustrator can be used for combining photos and text. This program works great for designing branding, logos and therefore also artwork. Many graphic designers and technical draughts men use this program. In short, Illustrator is the tool to start creating and it is time to unleash your creativity.

You can use the link below for more information, prices and more details.

https://www.adobe.com/nl/products/illustrator.html?

Adobe InDesign

Before you start designing your artwork, it is important to become familiar with the program itself. That is why we recommend watching a video on Youtube, so that you master all the basic skills in no time. 

You can watch the following video for the basics of Adobe Indesign.

https://www.youtube.com/watch?v=mVW8AF2TMnw

InDesign is the software program for layout and designing pages for digital media. This tool is very useful for making flyers, posters, professional layouts and artworks. Furthermore, you can use the world’s most popular fonts. 

You can use the link below for more information, prices and more details.

https://www.adobe.com/nl/products/indesign.html

Canva

If you don’t want to spend money on creating your artwork, you can try another way than the Adobe’s programs. Canva can be used on the internet and does not need to be downloaded. It is also a free tool and there are pre-made templates that you can use. The pre-made templates are fully customizable so that you can make it your artwork.

You can use the link below for more information, pre made layouts and more details.

https://www.canva.com/search/templates?q=Cd-hoesjes&category

The next step after designing your artwork


When you finish your artwork, it is time to promote. Promoting is nowadays very important because people don’t only want to hear good music but also want to see a clear and strong brand. There are several ways of promoting your artwork, we advise you to use Instagram for promoting your artwork. Instagram business marketing is one of the most important social channels now days, and any marketer not yet using it. Is missing out on something big. Instagram has more than 800 million active users and is the mostly used tool for businesses. This social media platform is the most effective way to promote your own personal brand as DJ/Prodcuer. (Scientific webs, 2019)