Once you’ve uploaded your music to a distributor, it’s important to stay proactive. Instead of sitting back and relaxing, it’s time to put in some effort towards pitching, promoting, and networking. Read on to learn all you need to know before your song is released.
1. Pitching On Spotify
When uploading your music to Spotify, it’s important to do so at least two weeks before the release date. This increases your chances of getting featured in playlists. One way to achieve this is by pitching your music to Spotify editors. Once your music is uploaded, you’ll find a button labeled “Pitch” under the “Upcoming” section of your Spotify for Artists account. By following a few simple steps, you can pitch your music and potentially get included in playlists. It’s a quick process that can be completed within 10 minutes!
These three tips will help you increase your chances of getting included in playlists on Spotify. When pitching your song, it’s crucial to include the following three elements in the description:
Be as specific as possible about why you created the song and its meaning. Craft a clear story that showcases the purpose behind your track.
Do you have a playlist that you believe your music would fit into? Let the Spotify editors know. For example, if you’ve made a house track that aligns with a playlist called “House Friday,” mention it. This helps the editors determine which playlist suits your song.
Include your social media presence in the description. The editors are interested in knowing the person behind the track. They want to see your face and hear your story. If you are actively engaged on social media, it can help the editors learn more about you and better understand the message conveyed by your music.
2. Promoting
Once you’ve pitched your song on Spotify, it’s crucial to shift your focus towards promoting the track and generating anticipation among your listeners in the lead-up to its release. Leveraging the power of social media is an undeniable asset for effective promotion. Take advantage of platforms like Instagram and TikTok to provide tantalizing glimpses of your music through short teasers. To maintain audience engagement, establish a consistent posting schedule that suits your preferences and capabilities. Whether it’s posting every other day, daily, or three times a week, find the frequency that keeps your audience intrigued and connected. Additionally, consider exploring collaborations with other artists or influencers in your genre to expand your reach and tap into their existing fan base. Engaging with your followers, responding to comments, and creating a sense of community around your music will further strengthen your promotional efforts. Remember, a well-executed promotional campaign can significantly boost your chances of success on Spotify and beyond.
3. Networking
Networking is paramount in the music industry, allowing you to build valuable connections. Expand your network by engaging with artists, influencers, and producers, as well as tapping into your existing relationships with friends, family, and local community members. Leverage the power of direct messaging (DM) on platforms like TikTok and Instagram. Reach out to TikTok creators and Instagram influencers, as they may be open to supporting your upcoming release. Remember, a single connection can lead to remarkable opportunities, so seize the chance to network and collaborate with others in the music community.
We hope you’re now fully prepared before your song gets released. Best of luck with the preparations!
